Full-servicecreatormarketing(... and homies!)

Content your audience wants to watch.
Numbers your CMO wants to see.

Creator MarketingBrand SocialsProductionPaid Media

We know what makes people watch.

Our screen time is so high. We are constantly scrolling and learning the internet. To stand out, it starts with genuine, entertaining content. Then we weave your brand in authentically. Not cringe or forced. The kind of content people finish, screenshot, and send to the gc at midnight.

Our goal:

Comment: Looove this Comment: Take notes people, because this is how you do a sponsored video. Comment: Bruh made a video about him making a video Comment: I honestly love when influencers make ads that aren't as in your face Comment: wow, what a fantastic advertisement. I'm going to download acorns because of this video. Comment: Honestly you are like the only person I'll watch sponsored videos from. Comment: I didn't even realize it was a paid partnership Comment: why does this look like a Super Bowl ad Comment: better than every Super Bowl ad this year Comment: W advertising Comment: Collab of the century, omg!! Comment: This ad makes me want to invest wisely Comment: My yard squirrel swears by acorns. Comment: Only sponsorship video I'll watch Comment: So sick! Comment: YESSSS my boy got big sponsors now!! Comment: W windows for the collab Comment: This good advertisement Comment: AH-MAZE-ING dedication and detail Comment: I fw acorns even more after ts Comment: Ooo another sponsor Comment: This is ART Comment: This is soooo good Comment: TAKE MY MONEY Comment: This ad so Cool Comment: RESPECTTTTTT Comment: The production on his videos is insane Comment: THIS ISN’T CONTENT, IT’S CINEMA! The creativity, the details, the execution… ABSOLUTELY UNHINGED! Someone give this person a Hollywood budget and an Oscar! 🏆👑 Comment: I don’t care what Cale did this on, he is a total genius and more talented than a hundred people in Hollywood! Comment: Bro make movies next this the best ad I’ve ever seen😭 Comment: I NEVER like ads. Except just now!!🙌🙌🙂‍↔️love your work lmao Comment: insane creativity and editing to make an AD this enjoyable to watch, deserve all the fame and money to support whatever you wanna do man Comment: Did you shoot this yourself? Making a die-hard Mac girl think twice about windows in 30 seconds….your brillance expands. Comment: you ever thought of make commercials as a side job? Comment: Bro…even your commercials crush Comment: Cinematography looks amazing 🔥 Comment: Make a movie next pls I'll write script for free Comment: The next Scorsese? You’ve have a talent for directing, editing, and you are a great dancer❣️ Comment: One of the greatest creators period!!!!! Comment: You will get the offer of a lifetime from this one demo. Bravo!! Comment: Good. I hope you’re making $$$. You’re brilliant Comment: Windows made a good choice with Cale Brown. Super talented. Comment: absolutely brilliant Comment: Can every ad be a commercial from now on Comment: All brands take note! This is how creatives can create ads for you!! Comment: these damn commercials are so good Comment: the kinda ads I’d never skip Comment: Ur crushing these ads/commercials 🙌 Comment: Oh this worked on me Comment: BEST MARKETING BEST GIRL FOR THE AD YESSSSSS Comment: Cinema Comment: Get this girl an Oscar!!! Comment: Marketing genius Comment: insane every time Comment: YOU GENIUS 👏 Comment: that was so smooth i didn’t notice it was an ad Comment: Acorns genuinely lucked out working with you this is insane marketing Comment: best ad I've ever seen btw Comment: Only way I’m watching an ad is if @grantbeans made it Comment: This is why it's great when sponsors let you keep your creative freedom, that was smooth lol Comment: omg i have the acorns app and i love it! i randomly check it sometimes and it’ll be at $200-$400 !! Comment: I’ve had acorns for about 10 years. I like how it does round ups on every purchase so that way you’re literally saving without knowing you are. Comment: wow I didn't even realize it was a elaborate add for acron lmao Comment: never skip one second of one of these videos. Comment: now this is an ad 🤣 Comment: Better than most holiday movies lately Comment: A masterpiece Comment: For how silly these videos are they’re actually pretty high quality Comment: Holy work rate, this is amazing😭 Comment: Grantbeans can make lore better than Disney ngl Comment: Yet again another banger cooked up by grant studios™️ Comment: Top tier advertisement 😂 Comment: Amazing marketing! Comment: How did I not notice this was an ad 🙄 Comment: did not think is was gon be acorns😭 Comment: greatest table tennis advertisement Comment: i’ve used Acorn for around 5 years - I love it! Comment: I’ve been using acorns for years! The simplicity makes it the best🔥🔥 Comment: It’s crazy how alittle bit adds up! Comment: I’m on acorns bc of you Comment: Imma need to check out the Acorns thing!! 😳 Comment: Great advertisement

Influencer
fatigue
is real

The problem

Same talking point. Same script. Same creator doing the same thing.

Our brains have been trained on it.

The influencer voice is real. The second we hear it's sponsored, we scroll.

How do we fix it?

James Seo holding a Surface box, shot fisheye for the Microsoft Back to School campaign James Seo · Microsoft Back to School

Start with the VSCRL feeling.

Before the brief or the budget, we lock one feeling. Then we build everything to it.

Create a genuine
connection

with
your audience.

Colin and Samir TikTok: Mark Rober's guide to a viral video Mark Rober says it best Colin and Samir · TikTok ↗

Our Services.

01

Creator Marketing

We find, vet, and run the creators who carry your story, from sourcing through wrap report. And we make sure the creative hits.

Creator Strategy & Casting Campaign Management IRL Activations Wrap Reports & Insights

02

Brand Socials

Always-on content for your own channels, made for each platform so people watch it instead of skipping it.

Brand Channel Strategy Creative & Production Community Management Always-On Content

03

Production

Quality matters today, and people are noticing. We have the best producers, editors, colorists, and sound designers in the industry to make your content shine.

Strategy & Creative On-Site Directing Full-Service Producing Post-Production

04

Paid Media

We pour fuel on what's hitting and pull spend from what isn't.

Spark Ads & Whitelisting Media Buying Creative Testing Analytics & Reporting

Creator Marketing · Acorns

How do we make content that people actually care about?

We work one-on-one with each creator to align on a concept and on how we're going to best integrate the brand, but more importantly, we make sure people care about it.

Every sports betting app is pushing people to bet their life savings away. For Acorns, we helped people make small, everyday investments that add up to a bigger future. We built the strategy and the creative, picked 29 creators, and produced it with them in the field. The goal was content that doesn't feel like an ad.

60.7M+views, organic + paid
21.5M+organic views
124%+of our organic
view goal
1.5Mengagements
2.5%engagement rate
organic + paid
29creators · 72 posts

Don't take it from us.
Read the comment section.

8,505 comments

  • on Jordinslife’s YouTube ShortLol she suckered me in real good, didn’t know it was an ad til the end. Props, those are the least annoying kind222
  • on Trey Kennedy’s YouTube ShortThis is a way better sponsor than all the betting sponsors out there. Good work Trey, we appreciate it80
  • on Grant Beene’s postI just ate an ad like it was a video
  • on James Seo’s postDownloading it right now🌰34
  • on Teddy2Stupid’s YouTube ShortI don’t mind when ads are this good!71
  • on Nikki Howard’s YouTube ShortSo happy to see this instead of another gambling advert from my favorite creators.5
  • on James Seo’s postI didn’t even know it was an ad until the end nicely done
  • on ELIZABETHEATSNYC’s postI hope Acorns pays you well because you just sold me on it
  • on Grant Beene’s postThe only ad I’ll enjoy watching
  • on Nikki Howard’s YouTube ShortIn the epidemic of betting, this is the cure many are actually needing.19
  • on Grant Beene’s postjust downloaded acorns twice
  • on Jordinslife’s YouTube ShortLol I didn’t realize this was an ad until mid way!68
  • on Grant Beene’s postThe best rule in marketing is don’t make an ad look like an ad. You guys are brilliant. thank you for another masterpiece 💅8
  • on Jordinslife’s TikTokI just signed up! 🫶🏼4
  • on Kieran Elaine’s postIt’s crazy how alittle bit adds up!9
  • on Nikki Howard’s YouTube ShortThis needs to be in a superbowl commercial. So good!12
  • on Grant Beene’s postProbably the only account I watch ads without complaining
  • on Lee McCall’s Instagram ReelThat was a 🔥 ad ngl about to get acorns rn 🐿️3

Brand Socials · Curry Barker

Stories people actually watch.

Brand content takes a strategy built on what your audience cares about: deep stories they want to watch, not one-off posts or the same talking head over and over. That takes taste. We built ours over billions of sponsored views and by picking up the camera and shooting it ourselves.

On set with Curry Barker (the director of Obsession) for Mama Bear, his short with Microsoft (shout out to the homies who produced and made the whole thing). Our role was to capture what happened behind the scenes: the raw, real emotions of Corridor Crew, the Stokes Twins, and Curry Barker as they made it.

The BTS stills we shot for Microsoft and Curry Barker.

Check out our work on the Windows and Surface owned and operated pages.

See it on Windows ↗
Instagram post from windows and surface: Curry Barker at a Surface Laptop on set

Production · Cale Brown

Highly produced creator ads, in a social format.

Quality matters today, and people are noticing. When viewers see their favorite creator in a Hollywood-level production, they stop the scroll, excited to see them succeed. That takes more than an iPhone: producers, DPs, editors, colorists, sound designers, etc., behind every frame.

Where VSCRL comes in.

01

Creative Direction

Taking your business objectives and making a full storyboard, so every scene best aligns with the story we're trying to tell.

02

Production

Hiring the very best people in the industry so every puzzle piece fits. More than iPhone content: DPs, grips, gaffers, producers, editors, colorists, sound designers, etc. It takes a whole team to put this together.

03

Post-Production

Delivering on time with an edit that matches the vision. That takes a lot of sweet talking to keep everyone happy, and the right skills to communicate it.

Upper funnel
Mid funnel
04

The Final Product

All leading to the final product people are stoked about, with cutdowns to go across the board and different ad variations to test.

Check out these comments we see.

  • styledbymckenzCan every ad be a commercial from now on21
  • nicoleandrews26The production on his videos is insane522
  • allifrashthese damn commercials are so good2
  • zoom.withmeTHIS ISN’T CONTENT, IT’S CINEMA! The creativity, the details, the execution… ABSOLUTELY UNHINGED! Someone give this person a Hollywood budget and an Oscar! 🏆👑52
  • nashnakaderthe kinda ads I’d never skip
  • walkemdowntwinnBro make movies next this the best ad I’ve ever seen😭4
  • ebonyandjonAll brands take note! This is how creatives can create ads for you!!
  • haroldberryrealestateBro…even your commercials crush4
  • hiroxhereI NEVER like ads. Except just now!!🙌🙌🙂‍↔️love your work lmao1
  • sydney_ellen_Ur crushing these ads/commercials 🙌
  • enohpagemCinematography looks amazing 🔥1
  • cashhhleyOh this worked on me
  • capsperyou ever thought of make commercials as a side job?17
  • sue07874I don’t care what Cale did this on, he is a total genius and more talented than a hundred people in Hollywood!17
  • phoebe7711BEST MARKETING BEST GIRL FOR THE AD YESSSSSS
  • rxdeoclMake a movie next pls I'll write script for free3
  • daniellegdaniecCinema
  • sarahelisejewelryGet this girl an Oscar!!!
  • kristacooper37You are SO talented!!37
  • rachelissanMarketing genius
  • j_lande72absolutely brilliant5
  • henribikiniinsane every time
  • mel12711Good. I hope you’re making $$$. You’re brilliant14
  • madi.lee.scottThis is so perfect. I can’t even.
  • rylie.graceeGossshhhh YOU ARE SOOO GOOOD7
  • lexiiwiintersYOU GENIUS 👏

Note: these are comments from highly produced creator ads, some produced by VSCRL and some not.

We Deliver. Period.

369+ Brands
10,000+ Creators
$500M+ In Deals
Cale Brown · Creator
Text from Cale Brown: Preciate you so much man! Actually the best brand deal by FAR I've ever done and honestly think 99% of that is you
Mikayla Haycock · Manager
Text from Mikayla Haycock: We absolutely loved working with you on that campaign. Thanks for giving my talent the freedom to be creative, the campaign will be a success because of it!
James Seo · Creator
Text from James Seo: VSCRL might be the best agency I've worked with because they LET ME BE ME! A natural collaboration, there's nothing more magical than that.
Annie Long · Creator
Text from Annie Long: Thank you guys for having me on set with Microsoft Windows! You truly trusted me as a creator to lead my content direction. I hope to work with you guys again soon!
Beeveekee · Creator
Text from Beeveekee: Just wanted thank you for giving me room to actually create instead of making it feel like a copy and paste brand deal. It was my favorite way to work!
Victoria · Acorns
Text from Victoria at Acorns: The VSCRL team is the best!! Talk about an agency acting as an extension of your team. They just get it, and manage to both execute what's on your mind and push you out of your comfort zone (in the best way) at the same time. Plus they're just a blast to work with. Good people, good work, good times.
Disney Amazon PlayStation Electronic Arts Ubisoft HBO Max Paramount+ NBA Discord SiriusXM Live Nation Activision Blizzard Mattel Dyson Dove HelloFresh Affirm Chime Zillow eBay Vizio Buick Kraft Hanes Body Armor GoodRx CarMax Jersey Mike's Turtle Beach Lionsgate Bungie Square Enix Skillshare Babbel Dr. Squatch

We signed one of MrBeast's first brand deals, back before "creator" was even a title. Since then we've hired and trained much of the creator industry, launched 25+ AAA gaming titles, gifted Lambos, won a few awards, and most importantly, made content we're proud of.

We get it.

Cale Brown99% of campaign views

Case Study · Microsoft

One of Microsoft's most viral pieces of content. Ever.

Microsoft brought the brief. We went into five creators' real spaces (the bedroom, the studio, the corner where they make stuff) and let each one show who they are. Surface was just the tool they used, not the pitch. Then we shot and produced the hero film ourselves.

25.5M+organic views
3.11Mengagements
12.13%engagement rate
4× industry
99/100sentiment
5 cities5 creators · 4 days on set

No paid boost on those views. Just people who wanted to watch.

Cale Brown99% of campaign views

Tell Us

Hit us up.
Let's make some dope content.

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